Creative Photography - Concept to Capture: A Deeper Dive

James Woodward will guide the audience through the creative journey behind several of his images—from the initial spark of an idea to the decisive moment of pressing the shutter release. He refers to this process as the "method to my madness."

James will discuss the importance of pre-visualization: imagining the final image before the camera is even touched. He’ll explore how key decisions—such as subject, foreground, background, accessories, and lighting—are all made in advance to shape the direction of the shoot.

Attendees will gain insight into how James "works the image," refining each element until he captures that final, intentional frame. Many of the images featured in the talk involve minimal Photoshop work beyond basic RAW processing, highlighting his commitment to getting it right in-camera.

This behind-the-scenes look offers photographers and creatives a valuable window into James’s thoughtful, hands-on approach to image-making.