“Taste the Fun” at the 2010 San Diego County Fair presented by Albertsons|Sav-on

DEL MAR, CA (October 13, 2009) - The 22nd District Agricultural Association Board of Directors announced the theme for the 2010 San Diego County Fair, presented by Albertsons|Sav-on, at the monthly meeting held today at the Del Mar Fairgrounds. “Taste the Fun” is next year’s theme highlighting local agriculture, producers, culinary arts and all things related to food!

“It’s all about agriculture and getting back to our roots,” said General Manager/CEO Timothy Fennell of the Del Mar Fairgrounds. “A large part of the 22nd DAA’s mission has always been to focus on agriculture and this theme gives us a great opportunity to show off our local farmers, produce growers and local businesses that we have here in our own backyard,” Fennell added.

The 2010 San Diego County Fair will run for 22 days opening Friday, June 11, and closing on Monday, July 5. (The Fair will be closed the first three Mondays, June 14, 21 & 28.)

The San Diego County Fair is the largest annual event in San Diego County and the sixth largest fair in the United States, drawing more than 1.2 million visitors each year. The San Diego County Fair 2009 attendance was 1,274,442, an all-time attendance record.

The 22nd District Agricultural Association is a State of California agency that owns and operates the Del Mar Fairgrounds, Surfside Race Place, Horsepark Equestrian Center and the Del Mar Golf Center. The 22nd DAA produces five events each year: The San Diego County Fair, the Del Mar National Horse Show, Professional Bull Riding (PBR), The Scream Zone and Holiday of Lights.

The Fairgrounds hosts more than 350 events annually, the largest of which is the live horse racing meet each summer, which is operated by the Del Mar Thoroughbred Club for the 22nd DAA and the State of California.